Amazing Story of

Happy Alliance

Play Video

Our Story

Founded in 1996, Happy Alliance (M) Sdn. Bhd. has since become one of the world’s most innovative Nata De Coco manufacturer. Having established a few brands, the company expanded its operations rapidly in both local and international markets. Today, the brands under Happy Alliance (M) Sdn. Bhd. is most notable for its wide range of premium Nata De Coco, jelly, jelly drink, konjac jelly, fruit drink and pudding.

Top-Notch Quality

All of Happy Alliance (M) Sdn. Bhd. products undergo a stringent quality control process to ensure its quality and consistency across the board. Supervised by certified professionals equipped with high-tech machineries, it can be sure that all of the products are exceptional of its class. Its rule of thumb is that products placed on shelves must be products “we would share with our own family”.

To expand and leverage our distribution networks with the global support system in supporting our customers.

To be the world leading Nata De Coco brand with constantly developing naturally delicious selection of freshly Nata De Coco exclusively for customers globally with aims of achieve good health and vibrant lifestyle.

Happy Alliance

Journey

1996

Mr. Johnny Tan and his spouse, Madam Wong, founded the business, which they named Jamin Jadi Enterprise. At this time, Nata De Coco was manufactured in a cup and the Sri Wangi brand was launched. Initially, they rented a shophouse in Tanjong Sepat and employed fewer than 10 peoples.

2001

Happy Alliance (M) Sdn. Bhd. became the new name of the business, and it relocated to a larger space. This year products other than Nata De Coco are produced such as jellies, puddings & drinks.