About Us

Captain Dolphin – Drink Your Food, Chew Your Juice!



Company History

Established in the year 1996, Happy Alliance (M) Sdn Bhd, one of the leading manufacturers of Nata De Coco, jelly and pudding with its Headquarter in Malaysia has become the forefront of developing quality Nata and confectionery food across the nation. The Company believes in product innovation and is well supported by its Marketing and Promotional Company, Captain Dolphin Marketing (M) Sdn Bhd with its iconic brand, ‘Captain Dolphin’.


Medical Devices

Happy Alliance was the No. 1 company in the world to introduce an application of bacterial cellulose of “Nata De Coco” which specifically formulated for medical device use to achieve wound treatment, skin care and cosmeceutical benefits through the convergence of technology. The Company constantly strives to improve its processes in order to deliver nutritious and digestive products of high quality to its consumers.



The quality of the Company's products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has continually been accredited with ISO 22000 certification since 2000. Strong emphasis is also placed on food safety management system covering the control of food safety hazards in order to ensure that safety of food consumption. The Company’s products are all halal-certified.


Product Range

Happy Alliance Malaysia manufactures and sells a wide range of quality Nata products and fruit jelly drinks for home and export markets. Our approach towards the operation of the manufacture is truly cooperative. Happy Alliance has differentiated itself from competitors over the years by caters the market with elevated into a concept where creating Nata dishes into fusion and served in modern display. We ensure all of our customers enjoy the predetermined menus at variety selection. The Company established a strategic partnership with strong retail market leaders like Tesco Hypermarket, Giant Hypermarket, Mydin, Central Hypermarket and etc.


Market Coverage - Globalise

As we have established our presence as important player here in Malaysia, we began expanding in the international markets using Malaysia as the platform. We offer comprehensive market coverage in the Asian region, Europe, the African Continent, Australia and further expanding into the middle-east region as well as other regions globally. Our rapid market expansion and profound industry expertise, allows us to provide business partners a comprehensive package of services for effective authorized reseller distribution channels.


Our Aim

Today, Happy Alliance is well positioned to grow and respond to the demands of an ever-changing business environment. The Company employs more than 300 people and manufactures as well as markets more than 100 Halal products in Malaysia. We pledge to uphold the highest standard of quality in delivering our innovative products to our customers. Our key strengths are our experienced and committed management, capable and dedicated in-house team and in-depth market knowledge. As always, Happy Alliance believe these strengths would poise us to become a significant player in the global Nata markets.